Work Experience

Sirva Worldwide, Inc.

Director, Military Communication                                                                           June 2023-February 2025

Developed and managed comprehensive communication strategies while considering internal networks, stakeholders, and the prime contractor of a multi-billion dollar Federal Government contract. Supervised the delivery of routine briefings, network communications, and leadership updates to maintain seamless coordination and ensure consistent messaging across departments and stakeholders.

·       Drafted official statements and letters of support on behalf of executive leadership to Congressional representatives, advocating for legislative initiatives that benefited military service members and advanced transportation industry priorities.

·       Facilitated Military Committee meetings, preparing slide decks and messaging on status of government contract, current government transportation program, and network initiatives.

·       Collaborated with cross-functional teams to align messaging with business objectives, ensuring consistency while considering information flow to and from diverse industries such as transportation, moving and storage, the Department of Defense, and government contracting.

Windermere Crest Realty, Co.

Marketing Manager                                                                                                        June 2022-2023

Enhanced brand awareness, drove lead generation, and increased market share in the real estate sector by developing and executing innovative marketing strategies. Delivered compelling data-driven reports to the brokerage owner and managing broker, analyzing engagement metrics and identifying opportunities to optimize marketing strategies for increased reach. Designed and facilitated interactive social media training programs, empowering agents with digital branding strategies to enhance their online presence and client engagement.

·   Spearheaded a strategic social media presence for the brokerage, curating and publishing 5+ posts per week to amplify agent visibility, showcase the local market, and educate home buyers and sellers.

·   Engineered and deployed targeted digital content strategies to amplify messaging impact, leveraging visual storytelling and audience engagement techniques to enhance communication effectiveness across multiple platforms.

·   Orchestrated community outreach initiatives, developing promotional materials and executing event marketing strategies to strengthen brand awareness and foster client relationships.

Realtor                                                                                                                                      July 2016-June 2023

Guided clients through the home buying and selling process, offering expert advice and education to ensure informed decisions. Expertly staged homes to maximize appeal to potential buyers, aligning with seller requirements. Conducted market analysis to provide clients with data-driven insights and competitive pricing strategies. Coordinated open houses and showings, maintaining client agendas and schedules. Negotiated offers, ensuring favorable terms and smooth transitions for all parties involved. 

·   Successfully negotiated and closed numerous high-value contracts, maintaining client satisfaction and loyalty.

·   Managed complex contracts and real estate transactions, prioritizing client needs to foster positive relationships and experiences.

Department of Veterans Affairs

Veterans Service Representative                                                                              June 2009-September 2014

Analyzed and utilized data systems to identify training gaps and developed comprehensive training programs for team members, enhancing their expertise in the claims process. Distilled complex legal and regulatory concepts into clear communication for education of claimants and representatives throughout the claims lifecycle.

·   Authored training curriculums that significantly elevated team proficiency across claims processing areas.

·   Managed and approved a substantial volume of veteran disability appeal claims, ensuring accurate distribution of $18M+ in benefits annually.

·   Participated in selective leadership development program, attaining advanced leadership skills through mentorship from senior department executives.

Additional Experience

Owner/Operator, Honey BE Beach Houses, LLC

·   Implemented guest-focused marketing strategies using hospitality expertise and data analytics, driving a 92% peak occupancy rate with consistent 5-star ratings. Manage operations, guest relations, and property renovations to maximize ROI.               

Owner/Operator, Honey BE Farm, LLC

·   Led full-scale interior design projects, collaborating with clients and contractors.  Developed impactful digital and print marketing campaigns, expanding customer reach and engagement.

English Teacher, St. Croix Lutheran Academy

Associate Editor, Capstone Press